Build the players of Webb into the Lore

Build the PLAYERs into the lore. Make achievements part of it. Players who win things, do something first, effect the economy, play tons etc. For example, Boby sweeping the floor, myself beating Kong first, the winners of the first PvP tournament , etc. Anything of note could be fed to the AI NPCs, or could be built into the game (Lore, Buildings, Statues, Quest lines, etc).